Beauty standards vary from culture to culture, and what is considered beautiful in one country may not be the same in another. In this article, we will explore 15 travel destinations where beauty standards are much different from what you may be used to.

Iran

red blue and yellow floral textile
Iran

In Iran, it is considered beautiful for women to have a unibrow and to remove all of their facial hair. This is because it is seen as a sign of purity and cleanliness.

Thailand

vehicles on street between buildings with Kanji script signage during golden hour
Multiple destinations in Thailand

In Thailand, pale skin is considered beautiful, and there are many skin-whitening products available. This is because it is associated with wealth and social status, as it was traditionally believed that people with lighter skin worked indoors and people with darker skin worked outside.

Ethiopia

woman in green and brown hijab
Ethiopia

In Ethiopia, it is considered beautiful for women to have a stretch of skin between their lower lip and chin, known as a “gaccha”. This is seen as a sign of fertility and femininity.

Japan

five women wearing oriental dresses
Japanese women

In Japan, small and delicate features are considered beautiful, and many women undergo cosmetic surgery to achieve this look. This includes procedures such as double eyelid surgery and nose reshaping.

India

three woman performing traditional dance
India

In India, fair skin is considered beautiful, and there is a thriving skin whitening industry. This is due to the country’s history of caste discrimination, where people with lighter skin were seen as having higher status.

Brazil

woman in blue and yellow dress standing on beach during daytime
Woman in Brazil flag

In Brazil, curvy and voluptuous bodies are considered beautiful, and many women undergo cosmetic surgery to achieve this look. This includes procedures such as breast augmentation and butt lifts.

Egypt

photo of beige temple
Egypt is one of the best destinations where beauty standards are a sight to see.

In Egypt, it is considered beautiful for women to have long, straight hair and to wear heavy eye makeup. This is because it is associated with ancient Egyptian royalty and beauty standards.

South Korea

people walking on street during daytime
South Korea

In South Korea, beauty standards are heavily influenced by K-pop culture, and many women undergo extensive plastic surgery to achieve a “perfect” look. This includes procedures such as jaw reduction and forehead contouring.

Nigeria

smiling woman in pink and white floral dress
Nigeria

In Nigeria, it is considered beautiful for women to have a curvier figure and to wear brightly colored clothing and accessories. This is because it is seen as a sign of health, wealth, and vitality.

Indonesia

three person riding bikes on green grass field
Indonesia

In Indonesia, it is considered beautiful for women to have long, thick hair, and there are many hair care products available to help achieve this look. This is because it is associated with femininity and youthfulness.

Russia

St. Basils Cathedral
Russia

In Russia, pale skin and light-colored eyes are considered beautiful, and many women undergo cosmetic procedures to achieve this look. This includes procedures such as skin whitening and colored contact lenses.

Morocco

people walking on street during daytime
Morocco

In Morocco, it is considered beautiful for women to have a fuller figure, and there is a tradition of wearing brightly colored kaftans to accentuate curves. This is because it is associated with hospitality and generosity.

Mexico

white and red paper lanterns
Mexico

In Mexico, it is considered beautiful for women to have a curvy figure, and there is a tradition of wearing elaborate dresses and jewelry. This is because it is seen as a sign of femininity and family values.

China

woman in pink dress standing in front of lake near temples
China

In China, pale skin and delicate features are considered beautiful, and many women use skin whitening products and undergo cosmetic surgery to achieve this look. This includes procedures such as nose reshaping and eyelid surgery.

Kenya: In Kenya, it is considered beautiful for women to have natural hair, and there is a growing movement of women embracing their natural hair texture. This is because it is seen as a sign of pride in one’s heritage and identity.

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